Therapeutic Expertise

OTC consumer health

O4 Research is well acquainted with the marketplace challenges, evolving trends and ever changing consumer demands and needs. In the fast paced consumer health arena, well designed, high quality and effective evaluations of personal and healthcare products are imperative.

Our expertise in this sector has been developed and nurtured over many years during which we have successfully managed all aspects of these studies including OTC product support claims, actual use studies and POM ‘switch’ studies. The O4 team has developed a deep appreciation of consumer needs and aside from their requirement to be satisfied with the product effect, the taste, smell, the feel, odour and packaging can all play a key role in making the product a success with the consumer.